Digital Marketing

Snapchat has announced AI-powered updates that focus on campaign setup, creative development, shopping, creator partnerships and conversational experiences between brands and the app’s users.

Index Exchange must face a claim that it violated the federal wiretap law by intercepting information about a web user’s activity on the site BibleGateway.com and sending that information to the Chinese e-commerce company Temu, a federal judge ruled this week.

 There’s a quiet sorting happening in the advertising industry right now. On one side are agencies grinding on price, watching talent walk out the door, wondering why clients treat them like vendors. On the other are agencies on every pitch list, carrying something no competitor can replicate. The difference isn’t a proprietary process. It’s not

Adding agentic capabilities to digital media DSPs and SSPs is hard, but taking them to the stodgy world of linear TV advertising is game-changing.

It’s the latest in a series of partnerships, alliances and other pacts that the two companies (or their parent firms) have signed over the years.

Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 73% in monthly active users over the last 30 days, Sensor Tower estimates.

Brands winning on sustainability are highly selective about what they communicate and how they prove it.

With two series coming one after the other, thriller author Harlan Coben is having a moment on TV.

According to the company, Blu’s agents “integrate audience intelligence, publisher data, and campaign performance into a unified decision system that optimizes media buys in real time across multiple channels simultaneously.”

The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount.