Digital Marketing

Media teams have not yet reckoned with the impact of artificial intelligence on search, according to an article in Marketing Dive. Of all consumer searches, 37% are now started with AI tools instead of Google or Bing, research shows. And 60% of searches end without a click, the users getting their answers from AI summaries. Moreover, these […]

Google is rolling out a new setting in its Search services called Search Services History, and is using the searches to train AI, Fox News reports. This includes queried files, images that were uploaded, voice searches and Search Live recordings. When turned on, the Save Media setting can allow Google to save media from Search services interactions to improve Google’s AI models

Patreon has partnered with Cloudflare to block automated bots or “crawlers” from using creators’ work published on the platform to train AI models with.

Minnesota’s AG is pressing a federal judge to reject NetChoice’s bid to block a new law that requires social platforms to display cigarette-style warning labels every time someone accesses a platform.

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group’s new album and six decades of rock-and-roll lore.

Zeta Global must face a lawsuit by investors who claim it misrepresented that consumers opted in to the collection of their data, a federal judge said Wednesday.

Major platforms need transparency to enable viewers of ads to identify when they are generated using AI. Some are driven by global regulations and laws and others by individual companies.

Actually, that answer comes from the securities team at NewStreet Research, which capped off a series on OpenAI ad scenarios with that remarkably bullish projection.

Stagwell’s National Research Group finds most AI users don’t really know what it is or what its potential is beyond basic search.

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads product liaison, explains.