Digital Marketing

This column begins with a conversation I had with Horizon Media’s Bill Koenigsberg one month ago — about a week before news broke that WPP was rebranding GroupM as “WPP Media.”

This column begins with a conversation I had with Horizon Media’s Bill Koenigsberg one month ago — about a week before news broke that WPP was rebranding GroupM as “WPP Media.”

WPP Group and media are making big changes through AI and data privacy. Here’s how InfoSum will help it get there in the company’s rebranded WPP Media division, formerly GroupM.

TinyWins’ co-founders Lillian Marsh and Matty Ayers, along with CEO and partner Alwyn De Gallegos, will join The Shipyard’s leadership ranks as partners, reporting to Matt Bruot, president of The Shipyard.

Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effort. Fubo says CTV pause ads result in 33% more brand engagement.

Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.

Top premium streaming platform Netflix added a massive 18.2% more new individual content titles to total 20,400 – easily outperforming other major premium services.

Now streaming on Hulu, “Adults” seeks to be an adult “Friends.”

A company called SoluPet has developed a product to slow the progression of the condition and has tapped Forsman & Bodenfors to lead the launch campaign.

AI will become the tool to search for the best deals ahead of Amazon Prime Day. The marketplace will extend shopping days from 2 to 4, but tariffs will have a major impact on how much consumers spend, according to data from Tinuiti.