Digital Marketing

Of all the things that can instantly change our mood, a song is one of the most potent. Why is that?

Roto-Rooter and agency Doe-Anderson are out with a new “horror” film trailer/ad that probes one of the darker sides of the holidays.

A San Francisco-based startup is expected to announce Tuesday it has raised a large funding seed round led by Index Ventures and co-led by CapitalG, Alphabet’s growth investment fund.

Lately, brands are just as likely to draw negative attention onto influencer partners as vice-versa. Here’s why marketers need to protect influencers who put themselves out there from a sudden backlash of negative attention.

Prince Harry and his wife have chosen a decidedly upper-crust subject for their next docuseries for Netflix.

One clue would be to analyze those more intense NFL consumers. Data analytics company Antenna says at the start of this NFL season, NFL+ posted a 20.4% increase.

They walked into our offices three hours late with no explanation other than “Well, that’s Rock N Roll.” These were the guys who ran the tours for legends like the Stones and sold all the official merch, as well — the music industry version of integrated marketing.

X is looking to win over more professional sports fans with a designated portal for prominent National Football League content.

Anti-trans ads only added to a problem already well underway due to the proliferation of passed and proposed anti-trans legislation in 2024.

Adam Driver delivers a surefire opening line: “What can I say about this banana slicer that has not been said about the wheel and penicillin?”