Digital Marketing

Google offered to give buyers ad credits to test its Demand Gen tool to encourage adoption, which could heighten tensions across the industry. One small company is calling foul based on what might be viewed as monopolistic practices.

Google offered to give buyers ad credits to test its Demand Gen tool to encourage adoption, which could heighten tensions across the industry. One small company is calling foul based on what might be viewed as monopolistic practices.

Giant Spoon Co-Founder Trevor Guthrie has stepped in to run the media department.

It may have lost one of the most important U.S. sports TV franchises in the NBA, but it retains NBA highlight rights for digital properties and rights to air NBA games internationally for 11 years. Is that enough?

Ringo Starr headlines a two-hour CBS concert special with a little help from his friend.

Microsoft’s agentic vision is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on a consumer’s needs. Every brand will have agents that act as experts in specific products and services.

The campaign, from Clean Creatives, comes about a week before investors are scheduled to vote on the merger on March 18. It includes an open letter to shareholders and ads on LinkedIn.

Brady Corbet, director of “The Brutalist,” is making his advertising debut.

How long will the “Fearless Girl” statue, built as a DEI symbol by a financial services firm, still face down the Bull on Wall Street?

On Friday the DOJ stood by its demand that a court break up the search giant, but dropped a proposal to force the company to sell its investments in AI companies such as OpenAI and Anthropic to boost competition in online search.