Digital Marketing

Copilot, Microsoft’s AI assistant, has already begun transforming its ad business. Now, the tech giant is rolling out Copilot on the Xbox app for mobile devices.

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization process via automation.

“One company. One vision. One platform integrated across the WPP network to accelerate growth in the AI era,” or so says a sizzle reel attached to a press release formerly announcing the rebrand.

From climate change and economic instability to digital overload and rising distrust in institutions, today’s audiences aren’t just distracted-they’re emotionally saturated. Yet many marketers continue to rely on outdated assumptions: that reach equals resonance, or that a high click-through rate means a message connected. It doesn’t.

The Toaster spot explains the new look and build, updated AI and structure.

The creative luminary is taking on a new role at the parent company while Accenture Song Americas CEO Ndidi Oteh will succeed him.

This morning, CivicScience released new data showing social media outlets now are the place a fifth of all Americans turn to first for breaking news. That trend coincides with a rollback in fact-checking moderation, which as been replaced by “community notes,” and lord knows what algorithmic changes, among the major social media platforms.

Under financial stress, legacy TV-network focused media companies could see consolidation that will result in fewer players bidding on sports deals of all types.

Under financial stress, legacy TV-network focused media companies could see consolidation that will result in fewer players bidding on sports deals of all types.

OpenAI’s latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered “what if” AI refused to alter ad campaigns based on data the models believed could produce better results.