Digital Marketing

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Apple should consider getting into the TV set business to help build out its $4 billion ad business from other devices. Bloomberg says the company is “evaluating” such a move.

“The Simpsons” sends up TV this Sunday in a way that few, if any, of us have ever considered before.

Comcast will spin off all its entertainment cable TV channels and news networks, MSNBC and CNBC – while keeping one lone cable entertainment network, Bravo.

Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the fight between Katie Taylor and Amanda Serrano was the most-watched professional women’s sports event in U.S. history with an estimated 74 million live viewers globally.

“If you want to be good at advertising, be a student of popular culture,” said my professor.

Snapchat is debuting “Sponsored Snaps,” introducing ads in its Chat tab. All U.S. Snapchat users will see an ad for the film adaptation of “Wicked” leading into its opening weekend, presenting new opportunities for Snap’s ad partners moving forward.

A report by WARC and TikTok examines the connection between an ad’s cultural and personal relevance and the likelihood of a consumer purchasing a product, highlighting the potential importance of moving beyond consumers’ demographic profiles when devising social media marketing strategies.

Media agencies provide more than just media buys. For one, they excel at creating precise and strategic audience profiles.

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, developing a copilot to help employees interpret results via conversational chat that reduced analysis time by 80%.