Digital Marketing

Stagwell has chosen Applovin’s Axon in an effort to provide clients with a transparency measurement and reporting tool for mobile campaigns, Insider Monkey reports. Axom reaches 1 billion users per day via mobile apps and connected TVs. Applovin matches advertisers with publishers to drive ad revenue and user acquisition.

WordPress.com will allow AI agents to draft, edit and publish content on clients’ websites, the firm announced on Friday, TechCrunch reports. The web hosting platform will also let users manage comments, update metadata and manage comment. This may lead to the filling of the web with content written by machines, not people.   

Intuit won a legal victory on Friday when the 5th U.S. Circuit Court of Appeals threw out a Federal Trade Commission barring Intuit, the maker of the Turbo Tax tax preparation software from advertising the product as “free,” Reuters reports. The appeals court, in a 3-0 decision, determined that it was unconstitutional for an FTC

The White House released policy guidelines on Friday calling for blocking state laws that regulate AI. It also recommended safeguards for children and consumer protections for energy costs.

Eighty percent of Google Ventures investments in Europe are in AI or AI-native companies that seem to be doing something new or in a way that could not have been done before.

Bluesky announced that it raised $100 million in a Series B funding round last April, allowing the company to add developers and build out its protocol functionality.

Bluesky announced that it raised $100 million in a Series B funding round last April, allowing the company to add developers and build out its protocol functionality.

“The Communications Act explicitly denies the Commission any ‘power of censorship’ or power to ‘interfere with the right of free speech,’” the ACLU and others say in a letter to FCC Chair Brendan Carr.

Shopping queries on AI platforms are growing faster than any other category and referral traffic is converting at higher rates,. This shows advertisers must tackle another new channel, according to marketing agency Skai.

A federal appellate court has granted Meta Platforms’ petition to review a ruling requiring the company to face claims by Facebook users who say they were duped by fraudulent ads.