Digital Marketing

The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.

A new Fox game show is a throwback to the long-held network-television belief that the lighter the fare, the better it will play in the summer.

U.S. ad-spending growth continued to decelerate in May – expanding just 0.7% vs. May 2025 – the worst month since year-over-year Olympic spending comps in July and August 2025, according to just-refreshed estimates from Guideline’s U.S. Ad Market Tracker.

The primary reason for the 12-state lawsuit is that a Paramount-WBD combination would curb entertainment content and distribution, putting the TV/movie marketplace into fewer hands. What’s the fallout?

Google’s AI Overviews and Perplexity AI are subject to Germany’s media laws, the country’s media regulator said, Reuters reports.. This includes AI-generated new summaries and chatbot responses. These are seen as content created by the companies themselves, not by third parties. Meanwhile, a court in Munich said that Google could be liable for false statements

Questions have emerged about ABC News Radio’s practice of broadcasting pre-recorded newscasts during overnight hours, Barrett Media reports. This came to light when ABC did not communicate the news of Sen. Lindsey Graham’s passing until 4:30 AM ET via email, almost two hours after it was announced. While ABC has been transparent about the practice, which it

Content Partners has teamed up with media pro Ed Simpson to launch Wonderloom Media, Variety reports. The new firm has made its first acquisition: The YouTube true-crime channel Dr. Insanity, which has more than 5 million subscribers. Wonderloom Media was created to help promising creators expand the scope of their media activity. Simpson wil serve

Google will update its Google Ads Gambling and game policy, effective September 14 of this year, Gambling News reports. All accounts that would advertise in the Gambling and games category must demonstrate “good policy health.” Those that lack sufficient player protections will be banned from promoting their products on Google. Manager Accounts with repeated gambling certificate revocations

“If Paramount succeeds in buying Warner Bros., the merged firm will be the largest buyer of original film and television programming in the United States, eliminating vigorous competition from a major film and television studio that has operated for more than a century,” Writers Guild of America alleged in a lawsuit filed Tuesday.

Athletes like LeBron James have become as influential in entertainment and business as they are in sports.