Digital Marketing

'New York Times' Data Clean Room Used In Campaign For International Bank

The New York Times produced a big gain for an unnamed international bank using a data clean room that prevented either party from accessing the other’s raw data, PPC Land reports. According to the case study, which was published by Dencentriq. the campaign produced a 20% hike in the Quality Visit Rate, a 61% rise in the international […]

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Two Top German Newspapers Publish AI-Written Articles

The German media world was rocked last week when two leading newspapers deleted articles written by artificial intelligence (AI), DW.com reports. In one case, Tagesspiegel had published an AI-written column by Stephan-Andreas Casdorff, former publisher and editor-in-chief. “I used AI in the texts,” admitted Casdorff. “I should have made that clear and therefore not allowed them to be

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