Digital Marketing

Increasing ad prices became the most important issue for advertising in Q2 2024, but by Q3, costs had declined somewhat.

“Section 230 provides complete immunity from suit for all of plaintiff’s claims,” the company argues in papers filed in late October with U.S. District Court Judge Gregory Williams in Wilmington, Delaware.

The federal Consumer Financial Protection Bureau may sue Meta over financial ads on the platform, the company disclosed in a Thursday night filing with the Securities and Exchange Commission.

The move – which comes a little over a year after Nielsen disclosed its plans – means more stable and representative TV ad currency.

TikTok is expanding the resources it provides for marketers and agencies looking to make the most of the platform this holiday season via an update to its TikTok Academy program

Building on earned media and analytics work, Mitsubishi Motor Sales of Canada and NP Digital will work with Ogilvy, which has been selected for creative production.

According to a Harris Poll survey 48% of Gen Z admit they have lied to someone close to them about whom they’ve voted for. That compares with 38% of Millennials, 17% of Gen X and 6% of Boomers.

With more than two-thirds of its client roster failing to align with global standards for climate policy compliance, Interpublic ranks worst among the major holding companies, according to an analysis released this morning by climate advocacy group InfluenceMap.

The company’s net revenues climbed 11% to $158.9 billion, while net income jumped 55% to $15.3 billion.

Disney+ is launching a top 10 list in a bid to boost engagement, viewing, interest and everything else in between. Netflix has been doing this for years.