Digital Marketing

Madhive, a unified operating system for local media, announced Wednesday the launch of its first “enterprise intelligence layer” designed to improve each aspect of an ad campaign from pitch to payment.

Since the search industry added generative AI, it’s an old problem with a new twist.This predictive model that improves navigation for better search ad visibility and engagement based on a landing page makes Unbounce CEO Steve Oriola very happy.

With press freedoms seemingly on the line, the show’s longtime executive producer Bill Owens shockingly departed over editorial meddling by corporate higher ups.

A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a “must buy” and another 62% cite social media in the same vein, a study by the IAB, Advertiser Perceptions and Guideline finds.

Every year, many question whether the mid-May upfront presentations are still necessary or relevant.

CBS is set to win the prime time race – up 2% vs. a year ago to 5.72 million average Nielsen-measured viewers. This is CBS’ 17th consecutive season as the leading prime-time broadcast network.

Texas is asking the conservative 5th Circuit to lift a block on a state law that restricts social platforms’ ability to serve content and ads to teens under 18.

Google is urging a federal appeals court to reject the Republican National Committee’s attempt to reinstate claims that its messages to Gmail users were wrongly flagged as spam due to partisan bias.

Blue Shield began notifying members this month about the data breach.

It was founded in 2021 by Lebron James’ agent Rich Paul and former Nike executives David Creech and Josh Moore.