Digital Marketing

The expansion includes the international launch of Dentsu anime solutions, the expansion of Dentsu Sports Analytics into MENA, and the growth of dentsu Sports & Entertainment hubs.

It’s not an exclusive arrangement but for now, WPP said the collaboration gives its teams early access to the social media company’s content-focused AI-driven tool set.

The live-action movie adaptation of the animated original rocketed to a series best $83.7 million in domestic box-office revenue business, and $197.8 million globally,

The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly form its last quarterly update in March.

Instagram will begin highlighting the creative journeys of Tyler, The Creator, Rosalia and other major artists through a series of in-app mini-films, while also launching “Drafts,” a new way for the platform to invest in emerging artists.

Gamefam has announced a playable Roblox launch dedicated to FIFA’s upcoming Club World Cup tournament – a U.S.-based competition among 32 men’s club soccer teams with a $1 billion pot.

Yelp says Texas AG brought bad-faith lawsuit over warning labels on so-called “crisis pregnancy centers.”

Minnesota lawmakers have passed a bill requiring social media platforms to post “conspicuous” notices warning users of potential risks to their mental health.

Security and financial experts have noted that Meta AI makes private conversations public when users try to post messages to its social feed without understanding exactly how the platform works. The conversations are searchable, which could turn into a privacy nightmare for the company and its users.

“The New York Times” reported that the agreement (not yet finalized) would be part of a consent decree that the FTC has proposed to the holding companies in ongoing negotiations related to the commission’s antitrust investigation of the proposed transaction.