Digital Marketing

The new leadership team will support innovations that are beginning to gain strength across the ad industry, including AI, commerce media, the creator economy, CTV and measurement.

At Cannes next week, Amazon Web Services will demonstrate to brands, agencies and publishers how personal multichannel campaigns can become when supported by AI.

“Marriott Media” will utilize 237 million guest member first-party data to target travelers across digital and physical media locations, including in-room media centers and programming.

Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ’s Sigma platform “at the strategic center” of its media practice.

WPP Media estimates content creators and distributors will more than double their global ad take to $376.6 billion by 2030. This year, these revenues from advertising, media/brand deals and sponsorships will increase by 20%.

A commercial dubbed the worst in the New Jersey primary for its fake, AI-generated images may have doomed a gubernatorial candidate’s campaign.

Almost two-thirds of survey respondents said they use their TVs to watch platforms like YouTube and Twitch.

Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most unique in-app features, AR experiences and lenses.

Snap plans to launch its newly developed AR smart glasses in 2026, ahead of Meta’s Orion AR glasses. Snap is now entering a highly competitive market, with anticipated AR wearables being developed by tech giants like Apple, Google, and Meta.

A TrillerTV subscriber is asking a federal appellate court to reconsider her claim that the company violated a video privacy law by allegedly sharing information about her viewing history with Meta.