Digital Marketing

While it’s not exactly the kind of crash Wall Street’s financial markets have been experiencing recently, the U.S. ad market expanded at one of its lowest rates in February since the last ad recession — rising just 2.8% from February 2024.

PayPal Ads based on privacy has launched in the U.K. The service allows brands and merchants to show personalized ads to consumers based on previous purchases.

Samsung Ads research shows 75% of viewers cancel or pause their subscriptions at the end of the season – although they return when the season starts up again.

Michael O’Leary, president/CEO of Cinema United, a trade group that represents major theater owners, said the movie-studio world needs to revert back to a longer exclusive period for theaters.

Millions of eyes were no doubt glued to the nation’s business channels and web sites on Thursday to watch their money drain away.

The folks at media consultant ID Comms have been thinking a lot about the issue and dispense some advice to the industry via the firm’s podcast #MediaSnack.

The potential regulations “would harm consumers, the economy, and small businesses by hindering data services companies’ practices that provide valuable and desired offerings to the marketplace,” Privacy for America says.

The potential regulations “would harm consumers, the economy, and small businesses by hindering data services companies’ practices that provide valuable and desired offerings to the marketplace,” Privacy for America says.

“Google effectively embedded a live mic in tens of millions of individuals’ private lives,” the consumers argue in new court papers.

Amazon has entered an era of automation that allows its systems to find and then make a purchase for consumers through agentic AI platforms. The Buy for Me experience integrates into Amazon’s shopping experience so customers can find products not available across the marketplace.