Digital Marketing

The future of a streamlined ad-tech industry won’t be shaped by cookies — it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns.

As AI became a thing, so did AI companions. One perceived benefit of artificial friends can also be one of their biggest drawbacks – they might like you too much.

Engagement improved 20% or more on both TikTok and Instagram using quick-turn vs the traditional campaign approach according to an analysis of 700 influencer campaigns by VML’s Obviously.

Siding with Amazon, a federal judge has dismissed claims that the company violated Prime Video users’ privacy by allegedly sharing information about their online video- viewing with other Amazon-affiliated companies as well as outside businesses.

Ketchup is reimagined for the Dutch, resulting in “Hagelchup: The most Dutch ketchup ever made.”

In the new role, Tim Rich will lead the development and implementation of advanced AI-agent frameworks – aligning product strategy with execution across Horizon Media’s portfolio, according to the agency.

If the race for the White House was one of Donald Trump’s reality TV shows, he’d be losing by a metric that has historically mattered most to him – Nielsen ratings – including the states that will definitely matter most to everyone.

More than four in 10 people someone’s else login and password for paid subscriptions also pay for six or more TV services.

Prospective rulers Trump and Harris are now going to have to abide by a set of debate rules announced this week by ABC News.

Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on direct-to-consumer platforms,