Digital Marketing

Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its cars, drivers and races. The app was created with support from IBM watsonx, an AI and data platform

That’s on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A’s and the ANA. Experiential agencies have the longest average tenure – about 10 years.

Microsoft reported strong growth for the first quarter in 2025, up about 13% year over year to $70.1 billion. Revenue from search rose 6%, but demand for cloud services and artificial intelligence skyrocketed.

Roku allegedly collects personal data from children younger than 13, and allegedly discloses information about video-viewing history of users of all ages, Michigan claims in a new lawsuit.

SB 690 would plug a loophole in the 1967 California Invasion of Privacy Act.

A federal appeals court won’t reinstate a claim that X violated a Washington state “anti-pretexting” law by asking users to provide contact information for security purposes, then using that information for ad targeting.

The U.S. Ad Market Tracker which decelerated to 2.4% in February — the worst expansion since the last ad recession ended — bounced back to a 7.8% gain in March, implying a relatively healthy signal for the U.S. ad marketplace despite continuing concerns about the nation’s economy, the macroeconomy, and geopolitical instability that have some

Ad recall and viewer engagement have reached new lows in today’s second-screening landscape.

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full search-term reporting and more detailed asset reporting that show advertisers all metrics for individual assets running in the campaign.

The Advertiser Perceptions study also found a significant decline in organizations’ actions or priorities to support quality news sites and credible journalism.