Digital Marketing

Audiences can experience the Person of the Year in new, customizable ways.

The Publicis Groupe CEO commented on the mega M&A deal in new video issued to company employees today.

Texas Attorney General Ken Paxton is investigating 15 companies over their practices regarding minors’ data.

Launched for International Breakup Day on Dec. 11, calculator estimates how many boxes of tissues it will take to get over an ex.

our words define the current world of digital advertising revenue-sharing: ubiquitous, promiscuous, obfuscating and debasing.

While the percentage has increased from 36% reported in a 2023 study – thanks to a reduction in MFA sites – only a minority of ad dollars spent with DSPs actually reach consumers.

More dollars are effective in reaching consumers through demand-side platforms this year – up from 36 cents reported in 2023, according to data released Thursday by the ANA.

“The Supreme Court can decide for itself whether the statute must be enjoined,” the Justice Department argues in papers filed with the D.C. Circuit Court of Appeals.

Midway through a life-or-death agency pitch, our CEO gets up, pours himself a drink and inexplicably hurls his shot glass against the brick wall facing the presentation screen.

The companies also said they would jointly explore new ways that AI can better help brands and artists connect and create “authentic cultural moments.”