Digital Marketing

Those familiar with the French police procedural “Astrid” will wonder what took somebody so long to make an English-language version.

As brands and agencies confront tighter budgets and heightened expectations, the stakes are clear. Advertisers need answers to foundational questions: Was my message seen by the right people? How often? On which platforms? Was it placed in a safe environment? Did it deliver results?

Don’t expect to see much coverage of the Trump military parade this Saturday on major TV broadcast networks. Where to see it? Streaming – but only on a limited basis.

Five hundred new brands have made deals with the NHL year-over-year – with finance (up 8%), business services (18%), and automotive brands (8%) accounting for one-third of the new sponsorship money.

To boost its strategic position in the social commerce sphere, Pinterest will feature high-performing creator content originally posted on influencer shopping platform LTK.

“The nation’s teens are in the midst of an ongoing mental health crisis precipitated by behavioral addiction to social media apps like Snapchat,” Florida argues in papers filed Wednesday.

The Foundation is anchored by the Effie Collegiate program and a number of educational tools provided by the Lions organization including Lions Learning and Lions Intelligence.

Samsung Ads’ “GameBreaks” is expanding its portfolio of interactive mini-games. Four new gaming titles will soon be available.

Lawmakers in California advanced a bill that would revise the state’s 58-year-old wiretap law in ways that could discourage lawsuits over online tracking.

In addition to steady gains from “Thursday Night Football,” MoffettNathanson analyst Michael Morton expects rising business from a new NBA contract in the fall of 2025.