Digital Marketing

Dominic Sale, a federal government senior executive with 30 years of industry experience, will lead the new practice. He has served at the White House Office of Management and Budget and the General Services Administration.

DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Snap, expanding on a deal the companies have held for years.

Comcast Corp. says it is considering a spinoff of its NBCU cable networks (USA, Oxygen, Bravo) as a separate company. And it isn’t alone.

Sometimes I ask myself this question: The mantra we have heard our whole lives is some variation on “we must all stay informed,” but do we really have to?

The number of non-endorsers has jumped dramatically since the 2016 election.

Over the last 105 days, Democrat campaign ad spend has totaled $1.37 billion vs. Republicans’ ad spend of $913.9 million, ad analytics firm AdImpact says. For candidates’ campaign spend, the Harris campaign has spent $646.3 million vs. the Trump campaign at $358.8 million, while Democrat groups’ ad spending totals $726.1 million vs. Republican groups’ spend

Bluesky’s election integrity team and Head of Trust and Safety Aaron Rodericks will be “reviewing content for potential misinformation and unconfirmed information regarding claims about the U.S. election.” Users can report posts to the moderation service, which will remove content if it “encourages or glorifies intimidation or disruption in voting, tabulation, or certification.” Bluesky says

In “Weird Dream, balloon floats of Doug and the LiMu Emu deflate — is that the best takeaway brand message?

California resident Victor Cho alleges that Paramount violates the Video Privacy Protection Act — a Reagan-era law that prohibits video rental companies from sharing identifiable information about customers’ video-viewing history.

Snapchat is looking to further boost its premium in-app subscription service, Snapchat+ and will build off of last year’s holiday push by expanding its gift cards to physical stores like Target.