Digital Marketing

The more an AI model thinks, the more carbon it emits, a research study finds, and reasoning models can produce 50 times more emissions than concise ones. Large language models use tokens – words or parts of words – to convert them into a string of numbers processed by the LLM to come up with […]

An appellate court revived a claim that Bloomingdale’s violated a wiretap law by using “session replay” tracking technology.

Three non-TikTok users are seeking to revive claims that the company violated their privacy by allegedly tracking them via a pixel on websites operated by Hulu, Etsy and other businesses.

The GroupM Norway team of Angelika Marcinkeviciute and Maja Skaug Wirum won gold in the media category of the 2025 Young Lions awards in Cannes, France. They won for their “Hidden In Plain Sight” execution for this year’s awards competition brief for the U.K.’s Ovarian Cancer Action research charity, which asked competitors to develop a

Dennis Holt, who founded several independent media agencies, including one of the ad industry’s biggest, died Thursday. He was 88.

A “New York Times” opinion piece from sports journalist Joon Lee says that for consumers, the overall sports price tag – per year – can amount to $4,785 a year.

The latest and third Grand Prix (Brand Experience and Activation) was awarded to ‘Caption With Intention” at the Cannes Lions Festival’s Thursday night awards ceremony. AXA’s “Three Words” campaign also won an additional Grand Prix.

First quarter deal-making nearly tripled to $34.98 billion versus the same period a year before, when it totaled $12.2 billion.

Google’s expanded commerce media suite gives brands and retailers AI-powered tools across platforms including Search, YouTube, and Display & Video 360 to optimize campaigns, and drive collaboration and measurable results – making commerce media the next step in the evolution of digital marketing and retail media networks, the company announced this week.

“Now, once technology and federal law permits, you can clone Ozzy and enjoy him for hundreds of years into the future,” the brand claims.