Podcasts have become popular ad and marketing tools for brands to promote products and services, and 65% of U.S. adults say they have listened to a podcast in the past three months.
Nearly Half Of Podcast Listeners Have Learned About New Brands, Products Read More »
Google is seeking dismissal of a lawsuit by web users who claim the company’s monopoly in search allowed it to return lower quality results, and also give short shrift to privacy concerns.
Google Asks Judge To Nix Search Users' Antitrust Suit Read More »
The U.S. may not be ready for our first woman president. Still, we can learn from a documentary on the first American female self-made billionaire.
Will American Women Ever Get A Mandate? Maybe 'Martha' Can Show Us Read More »
To help Shorts creators partner with brands, YouTube is launching a new process that will invite Shorts creators to send advertisers requests for potential partnerships, ultimately allowing creators to make the first move.
YouTube Invites Shorts Creators To Request Brand Partnerships In-App Read More »
“The agency ignored the limits of its authority in these multiple ways, in an effort to show force against a large company that did nothing wrong,” Verizon argues in a written brief filed this week with the 2nd Circuit Court of Appeals.
Verizon Battles FCC Over Privacy Fine Read More »
Although Donald Trump’s campaign spent less on traditional social-media advertising, it was savvy in courting a specific caliber of influencer, investing in podcasting and longform video on YouTube.
Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males Read More »
Although Donald Trump’s campaign spent less on traditional social-media advertising, it was savvy in courting a specific caliber of influencer, investing in podcasting and longform video on YouTube.
Trump Campaign Spent Less On Social Media, Channeled Influencers To Reach Young Males Read More »
The larger the AI Overviews, the more opportunities to serve ads, according to BrightEdge. Advertisers do not control how their ads are served. Ads are controlled as part of Performance Max Campaigns. Google does not yet report to advertisers as to when their ads serve in an AIO.
Google AI Overviews Ads Seen Canabalizing Organic Content Read More »
The larger the AI Overviews, the more opportunities to serve ads, according to BrightEdge. Advertisers do not control how their ads are served. Ads are controlled as part of Performance Max Campaigns. Google does not yet report to advertisers as to when their ads serve in an AIO.
Google Ads Trigger Different AI Overviews Intent Patterns Read More »
The growth spurt was expected, due to recent new business wins and other factors including digital transformation work and political spending.
Stagwell Growth Accelerates To 8% In Q3 Read More »
