Digital Marketing

Havas Shares Fall Slightly On First Intraday Of Public Trading

The public trading, under the ticker symbol HAVAS, “marks a pivotal step towards the realization of our long-term vision,” Chairman and CEO Yannick Bollore said in a statement this morning, adding: “It gives us additional flexibility to accelerate our growth across our key business lines and strengthens our unique position within the dynamic marketing and

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Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'

To support healthcare advertisers and marketers, WebMD Ignite designed ad capabilities to reduce waste by finding and targeting ads to specific audiences – designed to achieve “zero waste” in campaigns and drive the highest engagement levels to improve return on investments, says Ann Bilyew, executive vice president at WebMD Ignite.

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