Digital Marketing

At its annual ad summit Tuesday, TikTok announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended audiences with tailored campaigns.

TikTok is changing the way businesses amass views on the company’s e-commerce app’s main feed, potentially changing the way small businesses operate on the platform.

In an effort to help advertisers optimize the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline specific campaign objects.

AI search ads will impact traditional search businesses and present challenges for brands – especially those with heavy investments in traditional keyword-based search advertising, according to Emarketer’s first AI search spend report.

The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidance regarding the use of artificial intelligence for behavioral targeting.

The independent out-of-home media shop retained Male’s strategic advisory, which he formed after retiring as chairman-CEO of Outfront Media in March.

Joss & Main leans in to the Pinterest trend with a series aimed at Gen Z’s desire to unplug — and entertain beautifully.

The deal follows Rudansky’s publishing debut earlier this year of a fantasy novel titled ‘Georgie Summers And The Scribes of Scatterplot’ (February 2025, Greenleaf Book Group).

A Lifetime plan to produce a new series about the Chrisley reality-TV family got a boost from President Trump when he pardoned Todd Chrisley and wife Julie Chrisley last week.

“Although we continue to believe this take is accurate in the mid- to long-run, the current reality has delivered a relatively significant turn of fortune for the overall industry, at least for the present time,” Wieser writes, upgrading this year’s growth to 6.0%.