Digital Marketing

The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.

The deal is MTP’s tenth M&A transaction since its founding four years ago and follows last year’s merger with True Independent Holdings.

“It’s always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world’s most sophisticated feedback loop,” a WPP Media sizzle reel explains.

Just for fun, let’s continue delving into the Trump-“60 Minutes” saga with an analysis of the edit the TV show made in an interview with Kamala Harris last October.

Powered by OpenAI’s Sora, Bing Video Creator changes text prompts into short videos by describing an image. The AI platform creates the vision.

The company, part of South Korean-based Daedong Corp., has been selling equipment in the U.S. since the 1980s.

Proposed regulations regarding location data “could have far-reaching unintended consequences, particularly when applied to commonplace, non-invasive activities like cross-context behavioral advertising,” say the ANA, IAB, 4As and others.

Mastercard sees all types of consumer purchases, giving it connections to consumers other companies do not have and providing insight into customer acquisition strategies across emerging channels and platforms — and helps the company provide personal offers.

Meta is planning to invite brands to create and target their ads on its apps using the company’s AI tools by 2026, according to a report from “The Wall Street Journal.” This would include generating personalized image backgrounds, as well as various adjustments to marketers’ entire ad output.

First-party data can help, but for big CPG firms like Coca-Cola, omnichannel strategy becomes a challenge, said Dylan Floyd, Coca-Cola senior manager,