Digital Marketing

“This case is a reckoning long overdue,” Epic says in papers filed late last week with the 9th Circuit Court of Appeals.

How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search doesn’t drive traffic?

As Spotify continues to build out its visual content offerings, the music and audiobook streaming service is attracting sexually explicit videos.

Akkio, an AI data platform for ad agencies, earlier this year released what its CEO calls the first AI data platform and large language model for media agencies.

The National Basketball Association says it will ask the Supreme Court to review a decision reviving claims that the group violated a 36-year-old video privacy law by embedding Meta Platforms’ analytics tool, the Meta Pixel, on NBA.com.

Our discussion spanned the current and future role of AI in society, its impact on Gen Z, and the challenges of regulating AI in a profit-driven tech industry.

AI will play a major role in advertising in 2025. Brendon Kraham, Google VP of global search ads and commerce for business and product strategy, shares highlights of what his team will work on and how it will accomplish the tasks.

Politics and news media in 2024 were a match made in TV heaven – or hell, depending on one’s point of view.

It’s the third recent M&A transaction for Stagwell in the Middle East/North Africa region following the acquisitions of Consulum (government consultancy) and Leaders (influencer marketing, social commerce) earlier this year.

Sports and related programming were key drivers of reach for eight of the 10 most-seen ads, according to iSpot.tv.