Digital Marketing

Linear TV still commands a sizable share lead vs. streaming – 55.1% vs. 41.1% – for viewers age two and up, TVB says, when looking at Nielsen’s total day viewing results from its “Gauge” measure from only the streaming platforms/linear TV broadcast and cable networks with advertising.

Amazon uses generative AI in nearly every business it supports – from advertising to shopping and product forecasting. On Tuesday Amazon CEO Andy Jassy told employees that GAI is the future, so they must get comfortable with it and learn how it works.

The product represented the first major overhaul in film and TV captioning in 50 years. Winners were also announced in seven other categories that make up the Entertainment and Craft awards tracks.

In Meta continues to build out its own decentralized social media network, Threads is further integrating into the fediverse – a hub of federated social networks hosted on the ActivityPub protocol.

Trusty’s confirmation will give the FCC a 2-1 Republican majority, positioning it to enact policies favored by Trump.

LinkedIn is pressing a judge to dismiss a class-action complaint by a subscriber who claims the company shared her personally identifiable video viewing history with Meta Platforms.

Meta said on Tuesday that it will rename the Facebook “Video Tab” the “Reels Tab.” All Facebook videos will soon be shared as Reels, regardless of their length or formatting.

Attempting to further streamline the video creation and sharing process, Meta said on Tuesday that it will be renaming the Facebook “Video Tab” the “Reels Tab.” Per the change, all Facebook videos will soon be shared as Reels, regardless of their length or formatting. “In the coming months, all videos on Facebook will be shared

Meta Platforms is urging a federal judge to toss claims that it overcharged advertisers a collective $4 billion, arguing that the lawsuit is barred by California’s four-year statute of limitations.

Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Features such as reasoning and calculating tasks and costs will be important to marketers and developers using these platforms.