Digital Marketing

Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic and benchmark brand visibility to websites. The SEO tool can project web traffic, provide insights and recommendations for future media purchases, and provide teams with a real-time data on how brands show up across browsers and chat services.

EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based in NY, the WFA and advertisers argue in a motion to transfer Elon Musk’s ad boycott suit.

“If marketers are not communicating with them and driving their business, they’re going to lose out on $12 trillion of buying power,” Havas Donna Murphy says of Gen Z’s neurodiverse consumer marketplace.

Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, and clicks into live shopping campaigns.

CANNES, France — It’s called “Alli Marketplace” and it’s akin to a consumer app store model, enabling clients to seamlessly integrate new and emerging technologies into their martech stack, PMG announced here this morning. The store launches with 29 initial app partners.

How much were Disney/ABC execs thinking not only of Moran’s breach of the company’s journalistic standards, but how Trump may have retaliated if they didn’t dismiss Moran?

The expansion includes the international launch of Dentsu anime solutions, the expansion of Dentsu Sports Analytics into MENA, and the growth of dentsu Sports & Entertainment hubs.

It’s not an exclusive arrangement but for now, WPP said the collaboration gives its teams early access to the social media company’s content-focused AI-driven tool set.

The live-action movie adaptation of the animated original rocketed to a series best $83.7 million in domestic box-office revenue business, and $197.8 million globally,

The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly form its last quarterly update in March.