Digital Marketing

Mother’s Day weekend is an appropriate time to premiere a new documentary about the Judds, a family of a mother and two daughters that encapsulates the complexities of mother-daughter relationships.

Following peak pandemic year growth, consumer spending on media decelerated for the third consecutive year, rising just 4.4% to $2.371 trillion worldwide last year, according to PQ Media’s latest forecast, released this morning.

Amid growing safety concerns surrounding its youngest users, Roblox exceeded analysts’ expectations in Q1, increasing revenue and user engagement by around 30% year-over-year.

Snapchat announced the launch of a location-specific brand campaign, AI campaign solutions, ad updates and an in-person live music series.

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google’s agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.

Shopify’s AI-powered commerce assistant Sidekick has entered a phase of advanced multistep reasoning that also supports image generation.

Her remit is everything from upstream brand positioning to downstream go-to-market planning.

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

Lim will lead a team of 350+ staffers across Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, Print, and more, overseeing the management of media planning and investments across all channels and platforms.

When “The Conners” ended its run on ABC last month, it brought an end to a sensational TV story that began in March 2018.