Digital Marketing

Retailers will share with Amazon Ads part of the revenue generated as well as for the use of the tech infrastructure. The offering is available through the Amazon Ads console and APIs.

Kohl’s became among the first to use Curate for Commerce to improve on its commerce media programs that support new ad partners. Curate for Commerce is available in pilot now.

“I guess it will be a bit like being retired,” Elon Musk told Stagwell’s Mark Penn during a freewheeling conversation on X @Live during CES Wednesday night.

At the end of the summer, yearly season-to-date box-office revenues were pacing at around 15% below that of a year ago. The late-year recovery was the good news.

S&P estimates that U.S. broadcast station advertising revenue – TV and radio – for 2025 will see a decline of 9.3% to $32.83 billion.

Is the Bill Maher style of topical sarcasm over?

The new capabilities will help streamline the process, the company says.

Mark Zuckerberg’s “free speech” announcement was all-business — if your business is being a 1950s dystopian cult leader.

To deepen advertisers’ understanding of what drives sales, market research company Circana is expanding its sales lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social video platform, including Shorts and In-feed.

Documents revealed a two-tiered content-moderation system that protected Meta’s biggest ad-revenue streams while raising questions about fairness and transparency in its platform policies. The document said top spenders would be reviewed by humans.