Digital Marketing

More than half of survey respondents said journalists are largely unable to keep personal opinions out of their work.

Days after the White House launched an official account on TikTok, China Daily published an article scrutinizing the Trump administration’s choice to utilize TikTok despite calling it a national security threat.

I’m not saying my inbox is a representative sample of ad industry hype, but it’s not nothing. So here are the “industry-first” pitches I’ve gotten so far this year, including two claims this morning from suppliers Magnite and Clinch, respectively.

A new A&E docuseries doesn’t exactly count as family programming in the wholesome way that the phrase “family programming” is generally applied.

Current consumer TV advertising for Disney bundles already has many variations. There is one packaging Disney+ and Hulu with Warner Bros. Discovery’s HBO Max.

Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD’s HBO Max.

The rescission of $1.1 billion in federal funding leaves many public stations vulnerable, the MacArthur Foundation points out.

TikTok is rolling out a new feature designed to help first-time college students connect with their classmates, while providing advertisers with more specific Gen Z targeting options.

The multifaceted campaign-coordinated on the media side by Publicis — features actor/pro wrestler John Cena-fronted ads and collaborations with Complex, Lyft, Samsung among others.

NBA star Stephen Curry will support Google’s hardware, features and AI services related to Health, Pixel and Cloud products as “performance advisor” – a move based on his athletic experience and expertise, but advertisers might find other benefits.