Digital Marketing

Consumers can interact with product suggestions from Gemini, Copilot, ChatGPT, Claude and Perplexity to to receive cashback through Wildfire’s browser extensions. Partners can integrate loyalty rewards directly into AI-influenced recommendations through programs like Microsoft Rewards.

Consumers can interact with product suggestions from Gemini, Copilot, ChatGPT, Claude and Perplexity to to receive cashback through Wildfire’s browser extensions. Partners can integrate loyalty rewards directly into AI-influenced recommendations through programs like Microsoft Rewards.

The NBA Playoffs generated 31.4 billion viewing minutes for the month across WBD and Walt Disney platforms, “with nearly a quarter of the viewing total attributable to New York Knicks games.”

Since joining Mediaocean as Chief Revenue Officer in 2016, McGrory has played a key role in its expansion, diversification and major acquisitions including 4C, Flashtalking and Innovid.

FASTs are familiar channels for boomers, especially when it comes to channel-surfing of legacy TV. Younger demographic groups all give higher performance to AVOD, but FAST also gets decent results.

Anne Burrell died just weeks before the premiere of a new season of her long-running Food Network show “Worst Cooks in America.”

Disney, in second place, continues to lead all legacy TV-network based companies with a 10.7% share followed by NBCU with 8.0%; Paramount, 7.9%; Netflix, 7.5% and WBD and Fox Inc. each with 7.0%.

New Zealand gave the go-ahead last week when everybody was focused on Cannes. The approval came with no strings attached, unlike this week’s Consent Order from the US Federal Trade Commission

“The use of the books at issue to train Claude and its precursors was exceedingly transformative and was a fair use,” a federal judge ruled this week.

Advertisers will soon have faster hardware and software support to run all types of features being built in artificial intelligence.