Digital Marketing

After 33 consecutive earning periods in which it met or exceeded financial expectations, The Trade Desk missed on Q4 revenues vs. analyst expectations, taking in $741 million – about 2% below estimates – and saw its stock crushed in early Thursday trading, down 32% to $83.73.

SUBJECT LINE: Adalytics Study — “That release fell like a dud,” a PR pro mused, referring to news about Big Tech enabling brands to show up next to child porn.

Google has announced the technique of using AI to determine a user’s age. The move could help Google assist brands in determining age-appropriate products and whether ads can be targeted to a specific audience.

YouTube keeps rising in usage – now representing 11.1% of all total TV viewing time, according to Nielsen metrics.

The vastness of the Warner Bros. Discovery empire enabled the company to promote an HBO show on HGTV.

Gold Rabbit Sports was founded by Andre Schunk in 2020 after he spent nearly two decades at Interpublic experiential agency Octagon.

NewsNation has launched a new on-air promo ad in an effort to explain and counter a similar marketing tag line recently started up by Fox News Network – which aired during the Super Bowl. NewsNation says the Fox spot riffed off its original campaign that started four years ago.

“Morning Brew” CEO Austin Rief will step down to become executive chairman.

Associated Press was barred from an executive order signing for not using the Trump-designated name: Gulf of America.

Reddit released earnings on Wednesday, highlighting its search features. The company’s performance revenue that drove more than half of its growth and licensing data to train open-source AI models will become the key to ongoing success.