Digital Marketing

The acquisition of Greenbids expands Perion’s addressable market with the ability to add channels such as YouTube, Facebook and Instagram, combined with AI-driven lower-funnel capabilities.

TikTok’s newest feature, “TikTok AI Alive,” pairs its Story Camera with AI to streamline the process of turning static photos into videos, supporting its video-first roots in an age of rapidly evolving AI-powered tech.

Ohio Attorney General Dave Yost will ask the 6th Circuit Court of Appeals to reinstate restrictions on teens’ ability to use tech platforms.

Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, asking data-driven questions and more.

Elon Musk’s X Corp. has withdrawn its ad-boycott lawsuit against Amazon’s Twitch without prejudice, according to court papers filed this week in Texas.

At one of its major events next week, Google is expected to announce a software AI agent that will have visual features like Pinterest – to inspire users when they think about topics related to fashion, design, travel and more.

The subject came up during S4 Capital’s first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how clients and agencies would benefit.

Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025.

Nearly half of NBCU’s prime-time nights will feature sports in 2026. “Seventy percent of all the programming across NBC is live,” NBCU Chairman, Global Advertising/Partnerships Mark Marshall said at NBCU’s upfront event Monday.

Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers including Arnold Schwarzenegger and Jamie Lee Curtis.