Digital Marketing

Siding with Texas Attorney General Ken Paxton, a federal appellate court won’t prevent him from suing Yelp over warning notices it placed on the pages of so-called “crisis pregnancy centers.”

This year Publicis Groupe is taking a more businesslike approach heading into the Cannes Lions festival, noting macro uncertainties and the growth challenges facing the industry.

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand partner Fenty Beauty’s new virtual in-game experience.

The lawsuit follows a comprehensive analysis by the Media Rating Council asserting Adalytics reports failed to understand how the ad industry filters fraudulent ad traffic.

TikTok is partnering again with Cannes Film Festival, inviting a handful of vetted platform creators to post exclusive footage, interviews and festival highlights to the app’s billion global users.

Between $8 trillion and $13 trillion in disposable income is controlled by people with disabilities and their families, according to web hosting company Hostinger.

“Antitrust law does not require advertisers to keep doing business with a platform that degrades the quality of its service,” advertisers argue in court papers urging dismissal of Musk’s suit over an alleged boycott.

The first step, it said, was to solicit comments from “interested parties,” with comments due by May 21.

As part of its upfront pitch in NYC this morning, trade group “Go Addressable” unveiled a scientific-sounding “Addressable Table of Elements” organizing the major addressable TV advertising and data suppliers.

ESPN is betting the house, so to speak, that its hefty price tag will push cord-cutters who abandoned legacy pay TV systems to at least sample the new streaming service.