Digital Marketing

According to a recent survey, 71% of brand execs say they will raise performance-linked TV ad budgets – vs. 35% a year ago.

A federal judge has rejected Google’s bid to dismiss claims that it violated children’s privacy by tracking children’s YouTube activity.

Currently, the only virtual pay TV leader is YouTube TV. With around 8 million subscribers, it appears to be in a better position. (The Fubo/Hulu combination will be second place to YouTube TV, with an estimated 6.2 million.)

Can advertising agencies and their clients align to stop Meta’s decision to remove fact-checking from its platforms?

Elon Musk’s X Corp. will attempt to add “multiple” defendants to his lawsuit against the World Federation of Advertisers and others over an alleged ad boycott, according to court papers filed Friday.

More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.

An AI agent built on Google’s technology allows Mercedes-Benz to bring conversational search to its navigation system. It can retain an interaction in memory and recall the dialogue so users can continue conversations and reference information throughout the drive.

The Supreme Court won’t hear Meta’s appeal of a ruling that requires that the company face a class-action fraud suit on behalf of all U.S. advertisers that used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014.

Vistar will be merged with the carrier’s burgeoning Advertising Services unit, creating a network of more than 1.1 million digital out-of-home screens serving more than 3,000 advertisers.

The amended complaint filed by Compass Marketing claims damages exceed $24 billion. It cites Flywheel’s trade secrets were key to Omnicom winning Amazon’s massive media account last year.