Digital Marketing

DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its Job

Monitoring where ads serve on platforms has been a major struggle for advertisers looking to protect their brands. After Adalytics released a report this month putting the blame on major platforms, DoubleVerify pushed out AI-driven technology intending to monitor content classification and measurement technology more closely.

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Super Bowl LIX Reached Record 182.8M Viewing For At Least A Minute

Nielsen previously announced the Super Bowl had a record 127.7 million viewers on Fox Television Network, Tubi, Fox Deportes, Telemundo and NFL digital properties using its average minute audience metric across the entire game. For that and other previous results, “reach” of the Super Bowl came from using the Nielsen Total Audience Metric, which Nielsen

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