Digital Marketing

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or have explored the technology for media planning and/or activation.

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or have explored the technology for media planning and/or activation.

“While Plaintiffs invoke modern fears of algorithmic control and deceptive design, the court finds that a reasonable consumer is no more likely to be misled by Amazon’s practices than they would be on a routine trip to the grocery store,” the judge wrote.

Although ad-supported streaming and digital platform businesses continue to show gains, the study says, ad-free streaming platforms are still a huge part of the streaming marketplace.

Perhaps the biggest threat to Roku comes by way of Walmart’s recent deal to buy TV manufacturer Vizio, and its Smartcast OS, according to one analyst.

“The New Yorker” devotes 13 pages to a new profile of Lorne Michaels this week as his show, “Saturday Night Live,” marks its 50th anniversary this year.

EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digital ad campaigns.

The tech companies join many other organizations that have given money such as Snap, Disney, Paramount, Comcast and NBCUniversal, Amazon and Netflix.

The partnership reportedly is the first of its kind for Google.

The former Arkansas governor’s attempt to amend his lawsuit over fake ads by adding new allegations is untimely, the company argues.