Digital Marketing

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with “Testimonials,” which enable creators to monetize via brief written endorsements shared as comments on a brand’s social-media posts and ads.

Adobe, LinkedIn and others have been working to advance measurement and audience-sharing capabilities for years. Now with AI, they are finding easier ways, focusing on data collaboration and support across companies without revealing any customer data.

On Tuesday, the leadership team of social-media platform Triller highlighted the company’s vision for the future of the app after ringing the opening bell in Times Square.

In a related move, Mike Bregman has moved from Chief Activation Officer to Chief Data and Product Officer for North America.

People may think about Wyoming’s wide-open spaces populated more with wildlife than people – but maybe that’s what the ad-tech industry really needs.

What types of media content do people share peer-to-peer with their closest inner circles? Snap puts a spotlight on that in a new study released this morning.

In his new role, O’Brien will spearhead the Code and Theory Network’s growth initiatives. The agency network includes Code and Theory, Kettle, Instrument, Left Field Labs, Truelogic, Rhythm, Mediacurrent and the recently acquired Create. Group.

Among podcast listeners under 30, 65% prefer to watch podcasts as a piece of video content, research finds. For many that means YouTube. What are the lessons for TV stations?

A new NBC series takes viewers down a garden path to well-tilled soil.

He co-founded the agency 25 years ago and has served as U.S. CEO. He retains majority control of the agency, which is the largest minority-owned independent agency in the U.S.