Digital Marketing

The new terms — “True AdSpend” and “TrueCPM” — are modern day ways of describing the share of working media dollars and the effective cost-per-thousand of programmatic ad buys.

Nearly 70% of respondents in a new consumer study said they were “not at all likely” to subscribe to the new ESPN streaming service, while 16% were “somewhat likely” and 15% “very likely.”

Connie Chan was previously CEO OMD China and earlier led WPP’s government and public sector practice based in Singapore, where she will be based in her new role.

With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the multinational advertising and public relations giant says it will launch the world’s largest creator network.

Google Ads are seeing improved conversion rates despite rising costs across nearly every industry so far in 2025. It’s not clear whether AI plays a role in the increase. Execs have said advertisers may experience fewer clicks despite higher conversions than in the past.

A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on Threads. according to Meta’s Q1 earnings report, Threads is on track to become Meta’s next major platform.

A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on Threads. according to Meta’s Q1 earnings report, Threads is on track to become Meta’s next major platform.

Meta’s “Early Release” program will give advertisers access to test new generative AI Advantage+ creative features across Facebook, Instagram,and Threads before they become available to the masses.

Snapchat is opening a new office in Paris in an effort to expand its influence across more regions in Europe, starting in France – which Snap calls “one of the most dynamic and strategic markets” for its business.

The IAB updated the industry’s 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The terms, which should improve performance, will remain open for comment through July 21, 2025.