Digital Marketing

The Penske Media title is one of several to lay off staff this year.

“With sales crashing and the board selling, it looks like some insiders are finally waking up,” according to Electrek.

Buddhist-adjacent season 3 of “The White Lotus” is even more ironic for brand partners like CB2, which features an Elephant Appetizer Plate.

The FTC lacked authority to issue rules that “limit commerce across the economy,” the IAB, cable lobby and other groups argue in new court papers.

The FTC lacked authority to issue rules that “limit commerce across the economy,” the IAB, cable lobby and other groups argue in new court papers.

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with “Testimonials,” which enable creators to monetize via brief written endorsements shared as comments on a brand’s social-media posts and ads.

Adobe, LinkedIn and others have been working to advance measurement and audience-sharing capabilities for years. Now with AI, they are finding easier ways, focusing on data collaboration and support across companies without revealing any customer data.

On Tuesday, the leadership team of social-media platform Triller highlighted the company’s vision for the future of the app after ringing the opening bell in Times Square.

In a related move, Mike Bregman has moved from Chief Activation Officer to Chief Data and Product Officer for North America.

People may think about Wyoming’s wide-open spaces populated more with wildlife than people – but maybe that’s what the ad-tech industry really needs.