Digital Marketing

Snapchat shared results of a recent study that shows how creator partnerships can help a brand boost its reputation among consumers, drive outcomes across the full funnel, and better hold user attention.

Snapchat shared results of a recent study that shows how creator partnerships can help a brand boost its reputation among consumers, drive outcomes across the full funnel, and better hold user attention.

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers “a more balanced view of the customer journey.”

Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results.

The sports betting brand unveiled the second teaser for its Super Bowl ad pitting Eli against Peyton Manning in a kicking competition.

Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems – a 1% decline vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.

“Minors have the First Amendment right to access personalized feeds on social media,” NetChoice argues in papers filed this week with the 9th Circuit Court of Appeals.

“Minors have the First Amendment right to access personalized feeds on social media,” NetChoice argues in papers filed this week with the 9th Circuit Court of Appeals.

Ad click rates on Google rose 3% YoY for the third straight quarter, but the cost -per-click growth rate continued to decline after peaking in early 2024.

“Boston” had been owned by Metro Corp., publisher of “Philadelphia” magazine.