Digital Marketing

Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.

Top premium streaming platform Netflix added a massive 18.2% more new individual content titles to total 20,400 – easily outperforming other major premium services.

Now streaming on Hulu, “Adults” seeks to be an adult “Friends.”

A company called SoluPet has developed a product to slow the progression of the condition and has tapped Forsman & Bodenfors to lead the launch campaign.

AI will become the tool to search for the best deals ahead of Amazon Prime Day. The marketplace will extend shopping days from 2 to 4, but tariffs will have a major impact on how much consumers spend, according to data from Tinuiti.

Copilot, Microsoft’s AI assistant, has already begun transforming its ad business. Now, the tech giant is rolling out Copilot on the Xbox app for mobile devices.

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization process via automation.

“One company. One vision. One platform integrated across the WPP network to accelerate growth in the AI era,” or so says a sizzle reel attached to a press release formerly announcing the rebrand.

From climate change and economic instability to digital overload and rising distrust in institutions, today’s audiences aren’t just distracted-they’re emotionally saturated. Yet many marketers continue to rely on outdated assumptions: that reach equals resonance, or that a high click-through rate means a message connected. It doesn’t.

The Toaster spot explains the new look and build, updated AI and structure.