“The campaign is trying to dismantle the idea that conversations [about guns] always end in arguments,” says Ad Council’s Michelle Hillman.
'Agree To Agree': Ad Council Sets Politics-Bridging Gun Violence Campaign Read More »
Mars on Thursday made public its advertising strategy running across Pinterest. The project is supported by a new offering through CreativeX.
Pinterest Integrates With CreativeX For Launch Partner Mars Read More »
The CTV business does not offer up granularity of “show-level” data – something Nielsen has done for decades with linear TV.
CTV Transparency? The Search For 'Show-Level' Viewer Data Read More »
Paramount+ added 5.6 million subscribers in the quarter and posted revenue 16% higher. Total D2C businesses – including Pluto TV – were up 8% to $2.0 billion.
Paramount Q4 Global Revenue +5%, D2C +9% Read More »
Paramount+ added 5.6 million subscribers in the quarter and posted revenue 16% higher. Total D2C businesses – including Pluto TV – were up 8% to $2.0 billion.
Q4 Paramount Global Revenue +5%, D2C +9% Read More »
The initial outlook for 2025: an organic decline of 2% albeit with some improvement in the second half.
WPP Lost Ground In 2024, Expects To Lose More This Year Read More »
A woman takes over the family pro-basketball business and the men in this male bastion give her no respect – no respect at all!
Feisty Female Has A Hoop Dream On Netflix Read More »
Amazon and Anthropic have worked together during the past year to help Alexa+ get the full benefits of Claude’s capabilities.
Alexa+ Gets Agentic, Smarter And More Conversational Read More »
Amazon and Anthropic have worked together during the past year to help Alexa+ get the full benefits of Claude’s capabilities.
Alexa+ Gets Agentic, Smarter, More Conversational Read More »
Organizations can address health disparities effectively by keeping diverse communities informed about new treatments.
Study: Pharma Brands Should Address Equity In Media Campaigns Read More »
