Digital Marketing

Apple will ask a federal appellate court to allow the company to intervene in an upcoming hearing on the Department of Justice’s proposal to terminate the company’s long-standing search and revenue-sharing partnership with Google.

A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.

A federal appellate panel has temporarily blocked enforcement of the Protecting Our Kids From Social Media Addiction Act, which would have prohibited social media platforms from algorithmically recommending posts to minors without their parents’ consent.

The New York Health Information Privacy Act “would have far-reaching, unintended, and unfavorable consequences for New York consumers and the business community alike,” the ANA, IAB, 4As and others tell NY Governor Kathy Hochul.

Or as Harvard marketing guru Ted Levitt famously put it, people don’t want quarter-inch drill bits — they want quarter-inch holes. People buy solutions not products. People buy benefits not features. People have problems and they buy brands to solve these problems.

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google’s marketing mix modeling measurement system, will also launch.

In part DDB said the moves are designed to foster closer collaboration among the network’s key agency units including DDB Chicago, multicultural unit Alma and “boutique” agency Adam&EveDDB.

The social-media platform known for user-led communities has more room for growth compared with some rivals.

Jason Buechel, already CEO of Whole Foods, will oversee the company’s worldwide grocery stores.

Streaming co-viewing for all on-demand OTT programming was higher than linear TV at a near-constant 1.66 average. Linear TV posted a 1.38 and the ‘Tyson vs. Paul’ fight averaged 1.87.