“For years, AT&T sold the location of its wireless customers to its business partners with no way of verifying that the information was being used for a legitimate purpose or that the customers had consented to sharing it,” the FCC says.
AT&T's $57 Million Privacy Fine Should Be Upheld, FCC Argues Read More »
The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products.
Statara, Comscore, Proximic Expand Traditional Data, Audience Segments Read More »
The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products.
Statara, Comscore Expand Traditional Audience Segments Read More »
Danny Sullivan, Google search liaison, wants to hear authentic voices from experience in content to help rank content higher in search queries. He says Google and users need to share passion and experiences.
Google Asks For Experiences To Improve Search Read More »
As the lines between conventional place-based ad networks and retail media networks continue to blur, GSTV has announced an integration with retail payment tech developer Invenco by GVR that might blur them further. The new offering, dubbed “Engage Media Full-Service” offers retailers the ability to easily deploy unique, branded media experience that designed to to
Would You Like A Side Of Fries With That GSTV Ad Buy? Read More »
CMOs often lament they need twice that, at least, to stand apart in hyper-speed digital media. The fact is, $5 million is a normal budget for the mid-market brands and a dream for many startups. The problem is when marketers make it work more like $2 million. They need to double their impact, not there
A $5 Million Budget Is Enough Read More »
The truth is that major TV brands – big automotive, telecom and consumer product companies – rarely place media schedules on even the biggest of three cable TV news networks.
New Linear TV News Networks: Brands Not Buying In? Read More »
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults watch less than one hour of live TV per day, with most viewing done on mobile devices.
Hispanic U.S. Market Estimated To Grow To 7.4M By 2030 Read More »
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults watch less than one hour of live TV per day, with most viewing done on mobile devices.
Hispanic U.S. Market Estimated To Add 7.4M By 2030 Read More »
Google owns the most powerful ad-serving business publishers use to sell ads, the most powerful tool advertisers use to buy them, and the largest exchange where the auctions are run.
Google: DOJ Missed The Forest Through The Trees Read More »
