Digital Marketing

In his new role, O’Brien will spearhead the Code and Theory Network’s growth initiatives. The agency network includes Code and Theory, Kettle, Instrument, Left Field Labs, Truelogic, Rhythm, Mediacurrent and the recently acquired Create. Group.

Among podcast listeners under 30, 65% prefer to watch podcasts as a piece of video content, research finds. For many that means YouTube. What are the lessons for TV stations?

A new NBC series takes viewers down a garden path to well-tilled soil.

He co-founded the agency 25 years ago and has served as U.S. CEO. He retains majority control of the agency, which is the largest minority-owned independent agency in the U.S.

Along with its recent plans to launch in Mexico, TikTok will expand operations to Italy, Germany and France, with longer-term plans to also launch in Japan and Brazil later this year, according to the South China Morning Post.

Along with its recent plans to launch in Mexico, TikTok will expand operations to Italy, Germany and France, with longer-term plans to also launch in Japan and Brazil later this year, according to the South China Morning Post.

President Trump late Tuesday ordered the FTC, FCC and other “independent” agencies to submit proposed regulations to the White House before finalizing them.

Marketers have increased the number of campaigns they run, but face many more challenges with budgets, technical capabilities and analyzing and explaining outcomes to those responsible for allocating budgets.

Proposed restrictions on food ads would infringe on advertisers’ and consumers’ free speech rights, the ANA, 4As and others say in a letter to lawmakers.

The new post will look to bridge strategy and operations teams, Fox says. Kim will serve as a key strategist overseeing ad sales strategy, solutions, platform partnerships and operations.