Digital Marketing

The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but not CTV, the companies said in a joint announcement.

The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but not CTV, the companies said in a joint announcement.

Basis Technologies’ integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but not CTV, the companies said in a joint announcement.

Total revenue was up 4.5% from 2023 while digital OOH was up 7.5% and accounted for 34% of total OOH spending, according to figures released by the Out Of Home Advertising Association Of America.

That’s what a London-based anti-ad-fraud advocacy group wants you to understand, and it begins with knowing who your customers are.

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.

The partnership will establish a joint R&D pipeline, giving WPP access to Stability AI’s models and workflows, which will be integrated within WPP’s AI-driven operating system WPP Open.

“We haven’t seen a steeper decay of a film’s trajectory through its life cycle after it’s released into theaters,” says Cinemark CEO Sean Gamble.

Any resemblance between Donald Trump and George Washington is purely coincidental.

Total local digital media will land at $89.6 billion, with traditional media at $81.3 billion. Digital media will have a 52.4% share, with traditional media at 47.6%.