Digital Marketing

Mavely VP of Business Development Usaid Khan talks about the promise of “everyday influencers,” being bullish on social commerce, Mavely’s recent acquisition, why Reddit may be a promising focus for creator-based ad dollars and more.

California Governor Gavin Newsom vetoed a nearly identical bill last year.

“We strongly believe that a national data privacy standard is necessary to protect Americans’ rights online and maintain our country’s global leadership in digital technologies, including artificial intelligence,” Reps. Brett Guthrie (R-Kentucky) and John Joyce (R-Pennsylvania) stated.

An AI startup based in Canada is being sued by 14 publishers including Conde Nast parent Advance Publications, the Los Angeles Times, The Atlantic, Forbes Media, The Guardian, McClatchy, Business Insider, Newsday, Toronto Star, and Vox Media.

After 33 consecutive earning periods in which it met or exceeded financial expectations, The Trade Desk missed on Q4 revenues vs. analyst expectations, taking in $741 million – about 2% below estimates – and saw its stock crushed in early Thursday trading, down 32% to $83.73.

SUBJECT LINE: Adalytics Study — “That release fell like a dud,” a PR pro mused, referring to news about Big Tech enabling brands to show up next to child porn.

Google has announced the technique of using AI to determine a user’s age. The move could help Google assist brands in determining age-appropriate products and whether ads can be targeted to a specific audience.

YouTube keeps rising in usage – now representing 11.1% of all total TV viewing time, according to Nielsen metrics.

The vastness of the Warner Bros. Discovery empire enabled the company to promote an HBO show on HGTV.

Gold Rabbit Sports was founded by Andre Schunk in 2020 after he spent nearly two decades at Interpublic experiential agency Octagon.