Digital Marketing

Art generated by AI without human input cannot be copyrighted under U.S. law, a federal appeals court in Washington, D.C. confirmed. Since all content must start with a prompt, the news is somewhat baffling.

Humans have souls, and when we write or create content, we tap into the soul to find ways to connect on a level that cannot be replicated.

Adobe has identified a 1,300% spike in traffic to retail sites driven by generative AI-powered chatbots – part of its latest report exploring how chatbots have begun to influence shopper behaviors.

Oracle is considering a sale of TikTok’s stateside operations while potentially allowing for China-based owner ByteDance to remain in full control of the app’s powerful algorithm.

The NBA wants the Supreme Court to review a ruling reviving claims the group violated a Reagan-era video privacy law by embedding Meta Platforms’ analytics tool on NBA.com.

Ads have begun to serve up on websites that block content, making site visitors angry and forcing them to abandon the window.

Ads have begun to serve up on websites that block content, making visitors to these sites angry and forced to abandon the window.

She is charged with driving sustainable efficiencies across the global organization.

The former Dentsu Media Chief also serves as president of recently acquired AdTheorent, and joins at a time when the companies are eyeing a bigger role in the advertising supply chain.

NBC will celebrate its 100-year anniversary. If that isn’t enough, NBC will have Super Bowl LX, the 2026 Winter Olympics and the return of the NBA.