Digital Marketing

First quarter deal-making nearly tripled to $34.98 billion versus the same period a year before, when it totaled $12.2 billion.

Google’s expanded commerce media suite gives brands and retailers AI-powered tools across platforms including Search, YouTube, and Display & Video 360 to optimize campaigns, and drive collaboration and measurable results – making commerce media the next step in the evolution of digital marketing and retail media networks, the company announced this week.

“Now, once technology and federal law permits, you can clone Ozzy and enjoy him for hundreds of years into the future,” the brand claims.

NetChoice failed to establish that a Tennessee law requiring parental consent for social media would cause “irreparable injury” to Meta, Snap or other platforms, a judge ruled.

President Trump has extended the selloff/ban of TikTok for the third time since the Supreme Court unanimously upheld the Protecting Americans from Foreign Adversary Controlled Applications Act in January.

Google faces a setback that could cost the company billions of dollars. An advisor to Europe’s top court agreed with Brussels regulators that the tech giant had used its Android mobile phone operating system to suppress rivals.

Do CEOs see themselves as answering to shareholders based in the Districts, and CMOs as living in a caricature-driven world like The Capitol?

HMN originally won Wolverine’s media AOR business in September 2023, following a review consolidating its roster of multiple media shops representing 13 brands, including its largest — Merrell — which was handled by Dentsu’s iProspect.

As Pope Leo XIV laid out his priorities this week, he called AI an “existential threat” as ad execs at Cannes discussed how it will affect their world.

S4 Capital Executive Chairman Martin Sorrell led a discussion at Cannes Thursday about advances in AI video creation and the implications for brands and agencies.