Digital Marketing

Will Batson was a co-founder and chief revenue officer of Hudson MX which developed a cloud-based platform, designed to streamline and manage the media buying process for agencies and advertisers.

The movie had a low positive review score on Rotten Tomatoes (50%), and a B-mark from CinemaScore.

Goodyear reported advertising costs of $364 million in 2023, down 3% from the prior year. That included costs for its cooperative advertising programs with dealers and franchisees.

Texas Attorney General Ken Paxton is demanding that Google and Apple provide their analyses of Chinese AI company DeepSeek’s AI Assistant.

YouTube’s experimental text-prompt AI feature Dream Screen, which creates videos, is being upgraded with integration of Google DeepMind’s newest video-generation model Veo 2. The company also will launch a feature that generates standalone video clips that creators can add to any of Shorts.

Instagram is testing a new button that would allow users to dislike or downvote comments on posts.

Meta is further restructuring its VR/AR hardware department by creating a new unit focused on developing AI-powered humanoid robots designed to assist with physical household tasks, according to an internal company memo.

AppLovin CEO Adam Foroughi announced this week that the company would divest its gaming studio apps business for $900 million, comprising $500 million in cash and a minority equity stake in the combined private company. The goal is to move deeper into ecommerce.

Missouri AG Andrew Bailey is dropping his investigation of Media Matters over a November 2023 report that said ads for major brands were appearing next to pro-Nazi content on X, formerly Twitter.

The firm took a Q4 $1.38 billion impairment charge and will take $327 million in restructuring costs this year in the face of “intensifying competition.”