Google began giving merchants a way to lure first-time shoppers to make purchases with them. The company launched New Customer Promotions for Shopping ads. It lets brands offer exclusive discounts to new buyers in paid listings.
Art Of Personal Incentives In The AI Age Read More »
The 2nd Circuit Court of Appeals says it has “effectively shut the door” to video privacy lawsuits based on disclosures to Meta Platforms via its tracking pixel.
NFL Prevails In Video Privacy Battle Read More »
Sunstein offers a timely and pragmatic message to the ad industry: the capacity of individuals to make informed, autonomous choices is not only a philosophical concern, it’s a business risk factor too.
Cass Sunstein to Advertisers: Free Will Is Your Business Model Read More »
Sunstein offers a timely and pragmatic message to the ad industry: the capacity of individuals to make informed, autonomous choices is not only a philosophical concern, it’s a business risk factor too.
Shifting From 'Deception' To 'Manipulation,' A Conversation With Cass Sunstein Read More »
A change in specific words in Instagram’s privacy policy suggests indexing options in search engines like Google for professional content will change.
Instagram Flip-Flops On Privacy Controls For Search Engine Content Read More »
What if there was a consumer-generated, AI-powered complaint database that could serve as an industry code for ethically-bad advertising? Listen to this conversation to find out more.
Consumer-Machine Ad Ethics Singularity, It May Be Closer Than You Think Read More »
Most retail media networks are limited to one retailer’s ecosystem. They often lack transparent measurement, do not share clear performance data, and often can disguise whether their ad spend actually drives results.
Retail Media Networks Transition Into Commerce Collectives Read More »
Meta will begin selling its first pair of AR smart glasses with sports retailer Oakley, launching an ad campaign starring professional Team Oakley athletes.
Meta Expands Smart Glasses Partnership To Oakley Read More »
Meta will begin selling its first pair of AR smart glasses with sports retailer Oakley, launching an ad campaign starring professional Team Oakley athletes.
Meta Expands EssilorLuxottica Partnership With Oakley Smart Glasses Read More »
The Media Network of the Year award goes to Omnicom’s OMD Worldwide. Mindshare was second followed by PHD Worldwide in third.
WPP Wins Cannes Lions Creative Company Of The Year Read More »
