Digital Marketing

TV station competition is slowly eating into legacy local TV stations’ businesses. Digital-first social media networks and others continue to make inroads on political ad sales.

TV station competition is slowly eating into legacy local TV stations’ businesses. Digital-first social media networks and others continue to make inroads on political ad sales.

Prior to the assignment, The Many served as creative AOR.

Backed by a digital and social campaign, the year-round food truck is backed by activations and merch.

The firm cited continuing “challenging” macroeconomic issues, a big reduction in the spending of a big tech client last year and continuing lower spending on marketing across its technology client roster.

Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers reach and interact with consumers.

Seeking a cure for what ails you? Try submerging yourself in the glory of March Madness.

A Harris survey finds most Americans believe the tariff dispute will lead to recession. GroupM has taken a look at the potential impact of a 200% tariff on European wines and spirits recently threatened by the Trump administration.

Global survey results from NP Digital were broken out by region and job title, as well as women vs. men. The U.S. part of the survey reveals significant variations in salaries across different digital marketing roles, including new roles such as AI prompt engineer.

California “identifies no legitimate governmental interest in requiring minors to obtain parental consent before accessing personalized feeds,” NetChoice writes in papers filed Thursday with the 9th Circuit Court of Appeals.