Digital Marketing

At its core, one wonders whether baseball’s problems are declining TV viewership, marketing, older-skewing TV fans for baseball, or perhaps advertising issues?

Amazon Ads has announced a new platform in its DSP supported by AI and intended to help TV buyers plan, manage and measure streaming TV buys from one platform.

EA reported total advertising costs of $375 million in its fiscal year 2024. The client spent an estimated $120 million on measured media last year, according to COMvergence.

In his opening monologue Sunday night, Oscar host Conan O’Brien mentioned that the f-word was used 479 times in “Anora.”

ABC says younger 18-34 viewers tallied the best results in five years with a 3.17 rating, as 18-49 viewers climbed 3% to a 3.92 rating.

ABC says younger 18-34 viewers tallied the best results in five years with a 3.17 rating, as 18-49 viewers climbed 3% to a 3.92 rating.

Anthropic waited too long to seek to present evidence in an antitrust proceeding that could result in an order requiring Google to sell its stake in the artificial intelligence company, prosecutors argue.

Google Ads VP and GM Vidhya Srinivasan shared insights in her 2025 letter to the industry on how consumer behavior is changing and ways Google can help. She also announced a date for this year’s Google Marketing Live event.

Google is urging a federal judge to dismiss a class-action lawsuit by users of voice-activated devices who allege that the company wrongly recorded their conversations and shared snippets with outside analysts.

The Interactive Advertising Bureau is pushing for the industry to move toward responsive advertising as it moves away from outdated fixed-size ad formats.