Digital Marketing

The FTC plans to hold a workshop to study features “aimed at keeping kids, including teens, online longer and coming back more frequently.”

YouTube has expanded its partnership with Zefr, which will begin reporting on brand safety and suitability in 12 categories including misinformation on YouTube In-Stream and Shorts inventory across campaign formats including Performance Max, Demand Gen, Video Action, Video Reach and Video View.

YouTube has expanded its partnership with Zefr, which will begin reporting on brand safety and suitability in 12 categories including misinformation on YouTube In-Stream and Shorts inventory across campaign formats including Performance Max, Demand Gen, Video Action, Video Reach and Video View.

Alphabet CEO Sundar Pichai said it could take many years to resolve Google’s antitrust battles and downplayed any possibility that the trials pose an immediate threat to the company’s tech businesses.

The Allen Park, MI-based retail chain has 182 locations across the Midwest and spends and estimated $6 million annually on measured media according to agency research firm COMvergence.

Advertisers have been warned by media groups not to blacklist news agencies over unsubstantiated fears. Some say these concerns could damage the reputation of news organizations to responsibly serve ads next to high-quality, relevant content.

“Open internet’ has $35 billion in estimated ad spend in 2023, with “walled gardens” at $95 billion. Does The Trade Desk have growing influence for change?

Since almost every new show coming down the pike is made available to journalists in advance of their premiere dates, the absence of two of them comes as a mild surprise.

TikTok will officially remove several Russian state media outlets from its platform following “new evidence” published by the Department of Justice, which states that the profiles have been engaging in activity seeking to influence the U.S. Presidential election.

TikTok will officially remove several Russian state media outlets from its platform following “new evidence” published by the Department of Justice, which states that the profiles have been engaging in activity seeking to influence the U.S. Presidential election.