Digital Marketing

The first day of its Audience x Science Conference delivered fascinating learnings on media and ad measurement, but “attention” metrics surely dominated.

Nielsen says audiences young and old are increasingly using YouTube to access content that also appears on social-media apps.There is also rising interest in “video” podcasts on YouTube.

The old TLC makeover show “What Not To Wear” has been rebooted for Amazon Prime with the new title “Wear Whatever the F You Want.”

IPG Mediabrands’ Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths of a percentage point from what it forecasted at its year-end outlook in December 2024.

Competition is key to Mozilla’s vision of the internet. But remedies based on Google’s monopoly trial could threaten a free and open internet. Depending on the outcome of the remedy, it could have wide-reaching effects for all.

Watchdogs are asking the court to reject arguments by the IAB, cable lobby and other business groups seeking to invalidate the rules that aim to make it easier for consumers to cancel subscriptions.

To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabled creator content recommendations within the Partnership Ads Hub in Ads Manager.

Instagram is inviting U.S. middle and high schools to report in-app teen safety issues directly to Meta for faster content-moderation actions.

Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.

The Supreme Court on Monday declined to hear an appeal by cyberbullying victims who wanted to revive a claim that Yolo, a former Snapchat extension that allowed people to message each other anonymously, was dangerously designed.