Digital Marketing

Perhaps the biggest threat to Roku comes by way of Walmart’s recent deal to buy TV manufacturer Vizio, and its Smartcast OS, according to one analyst.

“The New Yorker” devotes 13 pages to a new profile of Lorne Michaels this week as his show, “Saturday Night Live,” marks its 50th anniversary this year.

EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digital ad campaigns.

The tech companies join many other organizations that have given money such as Snap, Disney, Paramount, Comcast and NBCUniversal, Amazon and Netflix.

The partnership reportedly is the first of its kind for Google.

The former Arkansas governor’s attempt to amend his lawsuit over fake ads by adding new allegations is untimely, the company argues.

“Many social media platforms are dangerous for children because they are designed to attract as many eyeballs as possible for as long as possible,” Florida’s attorney general argues.

BrightEdge data explains fragmentation, its impact on advertising and why Statcounter’s December estimate for Google’s global search market share dipped to 89.73%, falling below 90% for the first time since 2015.

“To just really manifest that connection in people’s minds and to hopefully alter the phenomenon — at least temporarily — to make people dream about you and the product together.”

As some political leaders and others direct blame at people and/or policies as wildfires ravage Los Angeles, Snapchat and its CEO are setting a different example.