Digital Marketing

The future of media and marketing research will be an increasingly synthetic one, combining AI and human experiences in ways that are better than either could be on their own.

Set in a fictional office of the California Department of Motor Vehicles in Hollywood, “DMV” holds the distinction of being the only new sitcom on any broadcast network this fall.

Several brands have already bailed on the BHV Marais department store. Shein is moving into its “coveted” sixth floor.

Snapchat has announced it is developing a virtual 3D world where users can interact with each other’s Bitmoji avatars and immerse themselves in the digital environment.

Perplexity’s head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be part of its AI browser, Comet – at least for now, according to multiple reports.

YouTube is offering some previously banned creators the option to request a new channel and rebuild their presence on the platform.

Two financial professionals allege in a class-action complaint that their names and images were wrongly used in ads by scammers who perpetuated a pump-and-dump scheme.

Service was quickly restored, but this is one of several incidents to hit this year.

“One should have a reasonable amount of skepticism around big media mergers – they don’t have an amazing track record over time,” said Netflix co-CEO Greg Peters, speaking at an industry event earlier this week.

The plumbing issues of 2018 haven’t disappeared, but industry groups are now focusing more on the broader role of the ad biz.