Digital Marketing

“This tax will discourage companies from marketing their products and services, resulting in lower sales, job losses, and a weaker local economy,” the ANA, IAB, 4As and others stated Tuesday.

Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select advertisers across EMEA. It will become widely available in the future.

The blog’s title: If Marketers Don’t Accept — And Execute Change — They Will Become Irrelevant

Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgate, among others, have resumed advertising on X. Why?

TurboTax did a first-of-its-kind “takeover” of a WWE Raw episode. Future sponsors include Snickers, MinuteMaid, Cricket Wireless, Wingstop, and others.

Details are scanty for John Mulaney’s new Netflix talk show, “Everybody’s Live with John Mulaney.”

In this week’s edition of “3.know,” AI expert Shelly Palmer discusses the implications for copyrights and creativity, as well as synthetic AI-generated panels for marketing and media research.

The platform introduced a new “emote” — animated emoji — and highlighted women content creators.

The self-regulatory group NAI, which represents ad-tech companies, is no longer requiring members to follow a privacy code that imposed specific restrictions on the collection and use of consumers’ data.

The self-regulatory group NAI, which represents ad-tech companies, is no longer requiring members to follow a privacy code that imposed specific restrictions on the collection and use of consumers’ data.