Digital Marketing

Two Democratic lawmakers are calling on the Federal Trade Commission to investigate allegations by the advocacy group Fairplay, which accused Meta Platforms of collecting data from children who use the virtual reality platform Horizon Worlds.

Freshpet, TurboTax, Geico, Dick’s and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ad spend, Freshpet and TurboTax had the highest recall-to-spend efficiency in this group’s brand recall.

The move leaves the FTC, established as an independent five-member commission, with three Republicans and no Democrats.

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and ended with me asking MRC if they’ve started thinking about standards for filtering out human traffic for buys targeting AIs.

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving Brainlabs’ commercial strategy worldwide.

European Commission President Ursula von der Leyen said Europe could tax Google’s and Meta Platforms’ digital ad revenue in retaliation for tariffs imposed by the U.S. on Europe.

While the analysis focused on detecting bots when ads were served, the ad industry’s standard is to filter them after the fact, for important reasons Adalytics did not take into account.

On the new Netflix show “North of North,” one of the characters insults white people for no apparent reason.

It’s the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run by former Mediahub U.S. CEO Sean Corcoran.

The outdoor co-op says it misread member values — and is joining Patagonia and others to form a new brand alliance for public lands.