Digital Marketing

Three-quarters of Gen Z parents and nearly half of millennials plan to use social platforms during their shopping journey.

Netflix added 32 million gross global subscribers in Q2, while Walt Disney’s Disney+ and WBD (Max, discovery+) grew around 16 million 15.5 million, respectively, according to Parrot Analytics.

To drive in-store purchases during the back-to-school shopping push, American Eagle has partnered with Snapchat, utilizing the social-media platform’s interactive map to promote its brick-and-mortar locations.

The General Insurance company is following its Gen Z audience into Fortnite with a branded racing map launching within an existing streamer-backed world called “The Glitch.”

Journalists with El Faro will get another opportunity to convince a judge that their lawsuit over Pegasus spyware can proceed in California.

The U.S. joint industry committee says this measurement assessment means each provider – Comscore, iSpot, and VideoAmp – “can support the current demands of a multi-currency ecosystem, adding that “this process represents a new standard of transparency and rigor in video currency validation.”

Apple has agreed to settle claims that it violated California consumer protection laws by representing that consumers could “buy” digital music and video, but allegedly retaining the right to revoke access.

Zohran Mamdani’s win in the NYC mayoral primary set a new paradigm in political campaigning: niche, cool and not typically political.

The new rules follow Cannes Lions investigation into a Grand Prix winning campaign at this year’s Festival of Creativity for appliance maker Consul by Brazilian agency DM9 (part of DDB). The submission was withdrawn and the award rescinded.

Gartner predicts that by 2027, 85% of customer data will come through automated interactions or those led by AI agents. Those agents will live in browsers from companies such as Anthropic, Google, Microsoft, OpenAI, and others.