Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digital, Magnite, and Yahoo have agreed to support the Ad Context Protocol (AdCP), an open technology protocol launched today to standardize how AI agents communicate with one another and carry out tasks on behalf of humans. The first live agentic media buy, showing how […]
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