Digital Marketing

Now that DJT has made this breakthrough, allowing for advertising in an otherwise private federal area, it’s natural for other brands to follow.

On Wednesday, soon after asking a federal judge to delay an upcoming case against Amazon, the FTC reversed course and said in a written filing that it “does not have resource constraints” and is “fully prepared” to litigate.

The proposed measure does not seem to exclude news publications.

Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can’t say exactly how agentic technology systems and protocols will look by year’s end, but clearly, seismic changes will impact monetization and the way brands market to consumers.

According to an economic impact report from TikTok and Oxford Economics, there are 7.5 million businesses on TikTok employing over 28 million workers, and 4.7 million full-time U.S. jobs are directly tied to the use of TikTok.

Google has asked Utah Governor Spencer Cox to veto a first-of-its-kind bill that would require the company and other app distributors to verify users’ ages and then block minors under 18 from downloading apps without parental permission.

Court documents shed light on Google’s stake in Anthropic. Until now it has owned a 14% stake and invested more than $3 billion, but plans to add another $750 million in September through convertible debt.

TikTok is losing credibility as a go-to for brand investments, with its CPMs dropping 80% year-over-year. In contrast, Pinterest’s CPMs have surged 120% year-over-year, showcasing brands’ reallocation of budgets to competing platforms with an established user base and social commerce features. A report by AdRoll finds that brands on TikTok have already begun reallocating their

The FTC on Wednesday asked a federal judge to delay an upcoming trial against Amazon for allegedly using “dark patterns” to dupe people into signing up for Prime subscriptions, and thwarting cancellation attempts.

American Honda Motor will pay more than $600,000 to settle charges that it violated California’s privacy law — including by requiring consumers to provide “excessive” information to opt out of the sharing of their data.