Digital Marketing

By 2028, after three years of 27.2% compounded annual growth, a doubling of ad spend of this year’s results is projected – to exceed $10 billion, according to eMarketer.

“Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed markets, like the U.S.,” PQ notes in its new report, adding, “Analysis of the 2024-2029 period indicates that media usage with rise in even years when most domestic and global markets hold federal elections, as well as major

AAM working groups formed last year have been instrumental in providing feedback for new initiatives, but spent several months creating the certification after hearing feedback from publishers, brands and agencies.

AP says its reporters were blocked from attending the meeting between President Trump and President Nayib Bukele of El Salvador.

Noting the increased macroeconomic uncertainties since the beginning of the year, the company widened the range of its organic growth outlook for the year from 3.5%-4.5% to 2.5%-4.5%.

The deal leverages Zenapse’s AI-powered Large Emotion Model built to understand emotional and psychological drivers to help advertisers increase engagement, personalization and campaign performance.

TikTok is now integrating location reviews directly into the video comments tab, so places tagged by users can be rated by the video’s creator, including user reviews and uploaded photos.

More than 250 Democratic lawmakers are urging a judge to rule that President Donald Trump lacked authority to fire Federal Trade Commissioners Alvaro Bedoya and Rebecca Kelly Slaughter.

TikTok is selling dependency as progress. But dependency, by definition, is a liability. Saying a business thrives because of TikTok is like saying alcoholics thrive on alcohol. It’s not a healthy relationship – and certainly not sustainable.

A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective $4 billion, starting in 2013 and continuing for at least four years.